The global evidence of lived tobacco harm reduction
Real people. Real outcomes. Consumer experience, made visible.
THR Global documents how people around the world moved away from smoking using less harmful alternatives. Explore the evidence and add your experience to the global record.
Global Testimonial Map
Participant-reported experiences
Evidence snapshot
What participants report in the dataset
These figures describe verified, participant-reported experiences. They are not population estimates.
22.7
Years smoked
Average reported
27.4
Cigarettes per day
Average before switching
8.8
Years smoke-free
Average among reported records
Vape
Most reported product
Most commonly selected
How it works
Three simple steps to add your experience
1
Add your experience
Record your journey, what you used, and what changed.
2
Verify and review
We verify your email and review the submission for quality.
3
Join the global record
Your verified experience becomes part of the consumer dataset.
Why contribute?
Your experience helps build a clearer global picture
Represent your country
Help ensure your community is visible in the global record.
Inform understanding
Help researchers and decision-makers see what happened in real lives.
You stay in control
Choose whether your experience is displayed publicly or anonymously.
Methodology and trust
Built on transparency. Focused on lived experience.
Email verified
Every submission requires email verification.
Human reviewed
Submissions are checked for completeness and quality.
Informed consent
You confirm how your experience may be used.
Privacy protected
Personal information is not displayed without permission.
Known limitations
This is a self-selected sample, not population data.
Recent consumer experiences
Real experiences from around the world
“I started smoking when I was 14 due to friends with a bad influence on me. I have had a problem with chest tightness and coughing while smoking cigarettes, but when I switched over to Vaping…”
“I was driving my truck, making a delivery, when my mom called me to tell me about a product she had seen on TV called BLU. I still remember her saying, “Please, just give this a try.” She kn…”
Experiences are participant-reported, verified and self-selected.
Add another experience. Strengthen the global record.
Every verified experience adds clarity to the map and makes consumer experience more visible.
Dot size reflects the number of verified experiences at each privacy-safe city location.